Visit Sarasota County (VSC) has launched a new campaign called “Fun in the 941: The Local Bite,” aiming to promote local dining over a two-month period from October 20 to December 20. The initiative offers various deals at participating restaurants, including happy hours, seasonal menus, chef’s specials, prix fixe experiences, and other limited-time offers. These promotions are highlighted on Funinthe941.com and VSC’s social media channels.
The campaign includes both digital and in-person promotions, as well as a regional influencer effort designed to draw attention to local dining options during the holiday season.
“While local restaurants have long taken part in our Fun in the 941 deals program, we’re hoping to create not just a moment but an occasion for people to dine out, dine often, and dine locally,” said Erin Duggan, President and CEO at Visit Sarasota County. “This campaign was inspired by feedback we’ve been hearing from our dining partners, and we wanted to be responsive. The holiday season couldn’t be a better time to drive interest and appetites, from trick-or-treating to tree lighting and all the shopping sprees in between.”
The Local Bite builds on the success of Savor Sarasota, VSC’s annual restaurant week held each June. This year marked its 20th anniversary with participation from more than 60 restaurants and generated $1.2 million in revenue during what is typically a slow tourism period.
Residents are encouraged to share their dining experiences using #SavorThe941 and tagging @VisitSarasotaCounty on Instagram through December 20. Restaurants interested in joining can contact partnership@visitsarasota.org.
For more information about participating restaurants and current offers, visit www.funinthe941.com.
Visit Sarasota County serves as the official tourism marketing entity for Sarasota County. It works with over 450 partners to support tourism-related businesses throughout the year. VSC is accredited by the Destination Marketing Accreditation Program of the Destination Management Association International (DMAI). More details are available at www.visitsarasota.com.
