Researchers at Florida State University (FSU) are examining how tourism can help regions recover economically and support mental health after crises such as natural disasters or armed conflict. The study, led by Anna Romanova from the Learning Systems Institute and Sean McGinley, associate professor at the Dedman College of Hospitality, centers on Ukraine as a case study.
The research highlights tourism’s dual role in post-crisis settings: providing jobs and entrepreneurial opportunities while also supporting psychological recovery for those affected by trauma and displacement. Dedman College of Hospitality Dean Don Farr stated, “This work demonstrates how hospitality can be a force for renewal. When people come together through travel and shared experiences, it can restore livelihoods and spirits, at the same time.”
Romanova, who previously served as CEO of the Association of Hospitality of Ukraine and relocated to Tallahassee due to the war in Ukraine, brings personal experience to the project. She explained, “Having arrived in Tallahassee three years ago due to the war in Ukraine, I’ve seen firsthand how the hospitality sector in Ukraine continues to persevere. We’re exploring how tourism and outdoor activities can not only drive economic recovery but also support mental health for Ukrainian military veterans, offering a path toward healing and resilience for my homeland.”
The team’s mixed-methods study took place between April and May 2025 and involved Ukrainian veterans participating in week-long vacations in the Carpathian Mountains. Researchers used surveys and interviews to assess changes in mental health indicators such as aggression, anxiety, and sleep disorders. Most of the 56 veterans reported reduced anxiety and aggression, better sleep quality, improved mood and physical condition. About 77% said that travel and outdoor activities helped distract them from negative thoughts and reduced stress.
McGinley noted, “By studying the intersection of tourism and mental health, we’re uncovering how structured outdoor experiences can provide individuals with a sense of purpose and community. Our findings in Ukraine suggest that these initiatives not only aid personal recovery but also spark entrepreneurial opportunities, creating a ripple effect for local economies.”
Veterans described their experiences as offering freedom from routine and opportunities to reconnect with themselves and others. Many preferred unstructured nature-based environments with peer interaction and gentle physical activity.
Romanova and McGinley developed a conceptual model showing how tourism can simultaneously drive economic recovery and foster mental health improvements. Their findings indicate that well-designed tourism programs can serve as nonclinical interventions for mental health while also supporting local economies through job creation.
Romanova added, “While our study focuses on Ukraine as a case study, we believe the findings could inform strategies for economic and mental health recovery around the world. We’re also exploring new avenues, including the emerging interest in golf tourism in Ukraine inspired by U.S. veteran initiatives and cultural exchanges.”
The researchers recommend including therapeutic, nature-based, and memorial tourism programs focused on community engagement in recovery strategies for post-conflict or disaster-affected areas.
McGinley emphasized FSU’s broader impact: “Hospitality is part of that global force for good that FSU is, and it’s exciting to be a part of that. The fact that we can do this right here in Leon County and make a difference in places as far away as Ukraine is really exciting and shows the local and global impact of the university.”
For more information about the Dedman College of Hospitality, visit dedman.fsu.edu. Details about Romanova and McGinley’s findings are available in Socio-Cultural Management Journal.
